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Analysis
While monitoring depicts the current situation, analysis assesses what has been done and how much is accomplished to achieve the strategic goals.
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On analytical dashboard which is the part of LOOQME system, you can create graphs on quantitative and qualitative indicators of your PR campaigns.

So analyze your performance on:
  • tone;
  • role;
  • theme;
  • subtheme;
  • newsbreaks;
  • news making;
  • mass media types;
  • sources;
  • level of media;
  • headings in media;
  • geography;
  • author;
  • date and time of publication.
Identify and assess:
Share of voice
Market activity
What others say
Impact
Reach & Audience
Insights
Discover your media efficiency with three indicators:
Media Visibility
MV – an indicator of brand awareness in the media.
Media Quality
MQ – communication quality indicator.
Media Favorability Index
MFI – media loyalty index.

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